Trumpism has notably shaped South Korean politics in recent years, fostering rightward shifts and deepening political polarization. The influence is evident as conservative figures in South Korea borrow slogans and tactics from the U.S. MAGA movement, particularly during protests against the impeachment of former President Yoon Suk-yeol. This adoption of populist, nationalist, and conspiracy-driven rhetoric has been amplified by far-right groups and conservative religious organizations, normalizing extremist views within the mainstream People Power Party (PPP) and diminishing moderate conservatism. The rise of extreme right-wing politics is marked by violent political expressions, with supporters engaging in disruptive actions against institutions and media. Many South Korean conservatives now condone violence in politics, mirroring patterns seen in Western Trumpist movements. Progressives and pro-democracy activists are often framed as threats, fostering hostility toward minority groups. The political climate has also adversely affected the LGBTQAI+ community, resulting in significant rights setbacks. Same-sex marriage remains unrecognized, and discrimination is prevalent. LGBTQAI+ individuals face social exclusion, workplace harassment, and violence, while inclusive educational policies are sorely lacking. Military service for LGBTQAI+ soldiers poses severe risks, compounding their marginalization in a regressive legal framework.

South Korea employs a robust set of propaganda strategies to foster hostility toward North Korea, despite familial ties existing across the border. Rooted in an anti-communist narrative established since the country's founding and solidified after the Korean War, this propaganda frames the North Korean regime as a significant threat to South Korea's security and democratic values. The South Korean government utilizes various media—television, radio, print, and the internet—to perpetuate negative portrayals of the North. Tactics such as loudspeaker broadcasts along the Demilitarized Zone (DMZ) and balloon drops with propaganda leaflets reinforce this messaging. This narrative, portraying North Korea as aggressive and responsible for division, is echoed in Western societies through cultural exports and media, where South Korea is seen as the “good Korea.” Additionally, the significant economic and technological advancements in the South contrast starkly with the North, emphasizing the developmental divide. These propaganda efforts not only serve to unify the South's public sentiment but also secure international support, as South Korea is framed as a prosperous democracy deserving of global allegiance amid tensions with the North.

The separation of families between North and South Korea stems from geopolitical events following World War II, solidified by the Korean War (1950-1953). The division along the 38th Parallel created two distinct zones, leading to millions fleeing their homes and enduring forced separations. After the war, strict border controls prohibited direct communication and travel between citizens, allowing only rare, heavily supervised family reunions for a select few. This has left countless families in prolonged grief, as many are unaware of each other's fates. The situation is particularly tragic due to the cultural and ethnic homogeneity of Koreans, who share a common language and history, yet live divided. Despite their shared kinship, the two Koreas remain technically at war, fostering a paradox of conflict among people who consider themselves one. Family reunions, organized sporadically, bring momentary relief but fail to address the deeper issue, as most separated families do not get this opportunity. As many original registrants are now elderly, the urgency of reconnecting dwindles, highlighting the need for humanitarian efforts to facilitate ongoing contact, which remains obstructed by political tensions. The fading hope for reunification intensifies the sorrow of those longing for lost family connections.

The history of Korea stretches back around thousands of years, with early settlements giving rise to a civilization marked by the Paleolithic, Neolithic, and Bronze Ages. The kingdom of Gojoseon emerged around 2333 BCE, becoming a regional power engaged in trade and agriculture. This led to the formation of the Three Kingdoms—Goguryeo, Baekje, and Silla—culminating in Silla's unification of most of the peninsula by 676 CE, followed by notable dynasties like Goryeo and Joseon. Korea’s sovereignty ended with Japan’s annexation in 1910, leading to cultural suppression until Japan's defeat in World War II in 1945. Post-war, Korea was divided along the 38th parallel by the U.S. and Soviet Union, with a temporary intention for reunification. However, Cold War tensions solidified the split, resulting in the establishment of two governments: the Republic of Korea (South Korea) in 1948 and the Democratic People’s Republic of Korea (North Korea) shortly after. The Korean War (1950-1953) further entrenched this division, leading to significant casualties and destruction, with the peninsula remaining divided along a Demilitarized Zone (DMZ) that endures to this day.